Reaching new clients with strategic marketing Pt. 3
There are as many opportunities for co-marketing as you care to look for, but sourcing them all comes down to some old-fashioned networking and business development. Ideally, you'll be on the lookout for the following criteria in your partner: •They aren't a competitor—or better yet, they complement you. •They have a sizeable audience (email list, social following, etc.) •They are a similar-sized company and aren't "too big to work with you". You’ll have an easier time if you have an existing relationship with someone there who can help implement the co-marketing campaign. But if that's not the case, which is likely if you're a new company, you can still make it happen. There are 3 free tools I’d recommend for this purpose: Clearbit Connect to help you find the email you need to reach out to the contacts you want. Streak to help you track when your emails are opened, build and manage contact lists, and save templates that you can re-use on an
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